Tips and tactics for better videos.
Most creators lose 60% of viewers in the first second. Here is what the top 1% do differently.
TikTok is an audio first platform. The data shows people decide to stay based on sound before image.
Transparent about the method, protective of the sauce. Here is how the engine works without giving away the recipe.
Views, likes, comments — vanity numbers. Retention tells the algorithm who to show your video to.
Patterns emerge when you run enough analyses. Here are the three most common mistakes and how to fix them.
We analysed the hooks from the highest scoring videos in our system. These 12 patterns show up again and again.